The increase in adoption of rainwater capture and reuse strategies is largely driven by economics. In the past, residential and commercial property owners in the US and Canada were generally blessed with low water rates and what they believed was an ample supply of potable water resources. But those accustomed to opening the faucet, irrigating landscaping, flushing toilets, and regular high water use activities without worry are now experiencing a crunch of higher rates for a dwindling natural water resource.